Deity Cycling products

The grip of choice for World Cup style assassin and gloveless wonder, Sam Blenkinsop, the Knuckledusterembodies our attention to detail and our focus on function! Taking a risk and thinking outside…

Composite pedals have traditionally been thought to be the poor cousin to alloy but Deity aims to change that perception with the Deftrap. Suitable for all types of riding and based on the shape of…